Would you give your personal secrets to a stranger? You will be very tempted by this group of cookie makers. The Secret Cookie Factory is an unresistable factory. The Cookie Factory will be in L.A.P. every day.

The Secret Cookie Factory are:

Maxime Benvenuto, Anne Texier, Juhee Hahm, Floriane Misslin, Daeun Lim, Bo van Bommel, Coordinator Man & Leisure

3 Breakfast talks and 1 Tea-time talk:

Self Unself unfolded by inspirational graduates, design critics and curators of the show. Come and have your morning coffee or afternoon tea with us!

Daily from 10 till 11.30
(Friday, Tea talk at 15.30-17.00 pm)
Admission; free
Including coffee and croissants

Over the last years, Design Academy Eindhoven (DAE) developed the healthy tradition to start the busy Milan days with a solid breakfast talk. From Wednesday 9 till Saturday 12, we will invite acknowledged design thinkers and makers for nourishing discussions. In three morning sessions and one tea-talk, we will discuss how design education can stimulate a healthy ego, what role designers can play for societal issues and the creative economy and how we can create a flourishing culture for design critique. The talks are also a good moment to introduce our new directors, Thomas Widdershoven (creative director) and Tonny Holtrust (educational director) as well as our new master programme Design Curating and Writing that will start from September this year.
All talks will be moderated by Tracy Metz, journalist and author on urban and spatial issues. Our own Radio channel, Radio Emma, will take care of designed intermezzo’s. 

We welcome you to nurture your body and the mind!

Obstinate, playful, thorough and creative, Student Radio EMMA will manifest itself in Milan.

Radio EMMA was born at the Dutch Design Week, where it proved to be the ideal medium for generating information in a designerly way. In Milan EMMA will prove its own unique journalistic qualities with in depth interviews, creative intermezzo’s at the Breakfast talks, questionnaire’s and its own interpretation of the Salone del Mobile.

Please keep track of the recordings at our page and on Facebook

BREAKFAST TALK 1:
EDUCATING THE SELF
Wednesday 9
10.00-11.30

FORUM
Tonny Holtrust, managing director education & research Design Academy Eindhoven
Jurgen Bey, managing director Sandberg institute in Amsterdam and design studio Makkink & Bey
Jan Pieter Kaptein, graduate Design Academy Eindhoven with project the Second Self Laboratory
Eugenie deLariviere, graduate Design Academy Eindhoven with project My Education Frustration

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BREAKFAST TALK 2:
DESIGN FOR THE UNSELF
Thursday 10
10.00-11.30

FORUM
Thomas Widdershoven, creative director Design Academy Eindhoven & director studio Thonik
Alexandra Midal, freelance curator, head of Masters programme HEAD (Haute ecole d’art) in Geneva
Dave Hakkens, graduate Design Academy Eindhoven, graduation project PhoneBloks
Bora Hong, graduate Design Academy Eindhoven, gradation project Cosmetic Surgery

Introduction to the exhibition by Jan Konings,
curator exhibition Self Unself (together with Thomas Widdershoven)

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TEA-TALK:
QUESTIONING & CURATING THE SELF & UNSELF
Friday 11
15.30-17.00

FORUM
Jan Boelen, Head of the master Social Design and one of the heads of the new master on Design Curating & Writing.
Justin McGuirk, Design writer, critic, curator, director of Strelka Press
Tamar Shafir, design critic, alumni Design Academy Eindhoven (masters)

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BREAKFAST TALK 4:
RESEARCH OURSELVES
Saturday 12
10.00-11.30

FORUM
Bas Raijmakers, reader Strategic Creativity at Design Academy Eindhoven & creative director of STBY
Anne Meroni, researcher at Design and Innovation for Sustainability, of the Department INDACO (Industrial Design, Arts, Communication and Fashion) of Politecnico di Milano

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