Life on social networking sites can easily become cluttered: we are overwhelmed with friendships, products, and information, and lack a clear personal identity. Reinout Dullaart has developed Kaleidoscope, an individual network that will intuitively find new, interesting contacts and media. In the inner ring you will find everything you have collected online so far; the outer ring is compiled of recommendations based on this information. The system demands selectivity, because when both rings are full, there will be no room for any further suggestions. This will make you take a critical approach to your preferences, which makes both you and the system more aware of who you are.