Naama Agassi

Department: Contextual Design
Website: naamaagassi.com

A Calendar of Affects

The earth orbits the sun and rotates around its own axis.
This is time as we know it. Through seasons, days and nights,
we perceive the natural passing of time. Yet time is also
manmade, designed. We divide it into artificial units such as
minutes and seconds, using clocks and calendars to guide us.
But the way that these tools portray time is at odds with how
we experience it. This is the underlying notion of ‘A Calendar
of Affects’ by Naama Agassi.
Agassi seeks a more subjective representation of temporality
that can engage our emotions and interact with our environment.
A pulsating chair marks seconds as heartbeats; a marble
on the floor measures minutes at a constantly changing pace;
a roll of tape slowly unwinds, building up into a pile as days
go by; and a rack of fabric circles around almost imperceptibly,
going from cool blues in winter to warmer hues in summer.
Regular household objects become chronometers that are more
in tune with our intimate sense of time.

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