Marta Sierra Garcia

Department: Information Design
Website: www.martasierragarcia.com

Comunes

As a result of the financial crisis many young, highly educated
Spaniards left their country to build a career elsewhere.
This wave of emigration represents a valuable loss of human
capital, which is indispensable for the further development
of Spain. At the same time, most emigrants feel they have
been forced to leave and would like the situation to improve
in order to return.
‘Comunes’ is a virtual and physical platform that opens up
communication between these ‘exiles’ and their hometown
neighbours, creating a system of mutual aid. With this
tool, Marta Sierra Garcia sparks the desire of expatriates to
participate in social change. By logging on, Pedro, a 31-yearold
doctor in London, can help retired Remedios in Madrid
with her high blood pressure pills. And 10-year-old Teo
can help Laura, a New-York based architect, with a birthday
surprise for her boyfriend in Madrid. By crossing borders,
this communal system brings benefits for all.