Greta Castellana

Department: Information Design
Website: greatgreta.com

AidA

After researching the communication flow and exchange
of information between breast cancer patients and health care
professionals, Greta Castellana found there was a need for
a more personalised and step-by-step approach. Many patients
are overwhelmed by the amount of information they need
to digest. The information they are given is not tailored to their
specific needs, values or behaviour. To tackle the discrepancy
and empower the patient, Castellana developed AidA, an app
that serves a double purpose. Firstly, the app offers the patient
the relevant information if and when she needs it, and secondly,
it collects personal data in a journal-type format, which helps
with formulating questions and allows her to communicate her
experiences to the hospital in a structured way. This then informs
doctors and nurses on the next step in providing information to
the individual patient. AidA balances the relationship and offers
an intimate approach to an intimate situation.