Graduation 2016 Project

Cox Janssens


Prizes: Brains Award Nominee

Department: Man and Leisure

Apart from the Norm

When it comes to having children, people have a choice. But because the prevailing societal norm is still to aspire to parenthood, the choice is not as free as it appears. Social pressure is considerable. After researching the subject Cox Janssens decided to balance the debate and offer a more positive view on life without offspring. She created a set of conversation cards that can be used by those still in doubt or those struggling with involuntary childlessness. The cards’ visual cues help them distinguish their own desires from those projected by outsiders.

Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven
Photographs: Ronald Smits