DANIELA TREIJA

CumLaude

Department: Man and Communication
Website: www.danielatreija.com

Not Another

“It’s absurd how repetitive design trends have become.” Sara Sturges and Daniela Treija observe that in the era of Pinterest, Tumblr and Instagram there has been an increasing output of similar designs. Where did all the pineapples come from all of a sudden? Every photographer seems to use one for an exotic hint in pictures, but product design has also been infested with this tropical fruit. And what about all the products made from coloured foam or marble? ‘Not Another’ is a monthly magazine that addresses this issue. On social media sites you can vote for an omnipresent trend; the winner will be the main feature of the next edition.

Collaboration with Sara Sturges from the department of Man and Communication.
www.sarasturges.com