Mathilde Bindervoet

How much colour does your colour TV show?

Department: Man and Communication
Website: mathildebindervoet.nl

W/NW TV

Television programs and movies are gradually casting more actors with different skin colours, but commercials are far behind! Mathilde Bindervoet analysed the commercial breaks between seven and eleven PM and was appalled. If you don’t have white skin, you only get to act in non-profit commercials that call out for help, or play the part of the occasional supermarket employee. To create awareness of this imbalance, Mathilde made an addition to the standard TV-guide; a small black and white booklet meticulously points out the huge overrepresentation of white people in the world of advertising.