Annika de Boer

Department: Man and Mobility
Website: www.ajfdeboer.nl

Boosting Inspiration

During her work experience at Daimler-Benz, Annika de Boer saw how designers come under pressure from the constant search for distinctiveness and need to stay in touch with people's preferences. She has developed a workshop and two trend books to actively boost their inspiration: in her workshop they learn how to apply their senses and use biomimicry in the design process. Her trend books, called ‘The Evolution of our Experience’ and ‘The Future of our Experience’ are a reflection of her research and sum up the past, present and future of how designers analyse and use trends in society.