Mark Berkers

Department: Man and Communication
Website: www.markberkers.nl

EasyFuneral

The funeral service industry shows little transparency. Prices are very high, without the bereaved knowing what exactly they are paying for, says Mark Berkers. “Funeral arrangements are made at times of emotional distress, and nobody wants to skimp on the last goodbye to a loved one.” To question the monopoly position of undertakers, he introduces a funeral price fighter: EasyFuneral. The concept is based on the airline industry, where price fighter EasyJet marked a new era, making flying less expensive and more accessible. With EasyFuneral, Mark hopes to achieve the same for the funeral business.