Babke Dekker

Prizes: Connect Ring

Department: Man and Leisure

Sandbank here I come

On the island of Ameland, at Ballum, the current has created a wide and shifting beach with a rich natural life. But now that it has ceased to be a standard beach for swimming, the tourists no longer come here. This is why local businesses want to raise the beach once again by spraying new sand onto it. A waste, and completely unnecessary, says Babke Dekker. With her ‘Sandbank Here I Come’ she demonstrates how tourism and nature conservation might go hand in hand. The website informs visitors and stirs their enthusiasm. An additional poster campaign with an easily recognisable logo further promotes the area. A shelter near the surf forms the starting point for excursions and also acts as a stimulus for people to cross the beach. And the specially designed beach cart, which also serves as a seat, will make the hike a little easier.


Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven
Photographs: Lisa Klappe