In these times, when products will often travel from one part of the world to another, packaging design is becoming an ever more expansive discipline. Packaging is meant to protect the product from any damages that could occur during transport from the manufacturer to the consumer. Once the final destination is reached, the cover will be binned; almost a third of our waste material is packaging. Gil Molho presents a new approach which deals with packaging material in a more sophisticated way. He has gone in search of ways to extend the life of packaging materials and has found one in integration. In Light Pack and Polypot, the packaging has become part of the product, which reinforces its justification.